Dinesen’s Solid Wood Douglas flooring takes center stage at the Lonely Melrose showroom in Los Angeles, a collaborative effort between Lara Hoad Architecture & Design and Knight Associates. This dynamic partnership has resulted in a space that exudes softness and confidence, creating a warm and inviting atmosphere that prioritizes service and customer experience.
Showroom Innovation
The showroom design at Lonely Melrose is a masterclass in spatial delineation within an open-plan layout. Utilizing elegant joinery solutions and thoughtful placement of views and sightlines, the designers have crafted a series of distinct spaces that offer unique sensory experiences as customers navigate through the shop.
Harmonizing Hard and Soft Surfaces
The interior design of Lonely Melrose strikes a harmonious balance between hard and soft surfaces. Collaborators Knight Associates and Lara Hoad Architecture & Design have curated a muted palette featuring Dinesen Douglas flooring, along with elements of fir, elm, aged brass, and pitted plaster. This combination results in a raw yet elegant aesthetic that seamlessly aligns with the brand identity of Lonely.
Architectural Delicacy
The exterior of the Lonely Melrose showroom features a newly constructed joinery facade adorned with cathedral glass. This design choice not only filters natural light, creating an ethereal ambience, but also offers a sophisticated and partially obscured view into the interior, ensuring a sense of discretion for customers.
Douglas Flooring Excellence
Dinesen’s Solid Wood Douglas flooring, finished with a light oil finish, epitomizes high-quality flooring that harmonizes perfectly with the subdued palette of the showroom.
Project Overview
- Project: Lonely Melrose Showroom
- Location: Los Angeles, California, USA
- Architect: Lara Hoad Architecture & Design
- Interior Design: Knight Associates
- Photographer: Rory Gardiner
- Product: Douglas Classic by Dinesen
The collaboration between Lara Hoad Architecture & Design, Knight Associates, and Dinesen at the Lonely Melrose showroom showcases the transformative power of thoughtful design and premium materials in creating immersive retail experiences.
