Introduction
Lunet Flagship Store marks the second venture of the renowned eyewear brand, embodying its distinct aesthetic and innovative approach to the eyeglass buying journey. The store seamlessly integrates elements from its predecessor while crafting a bespoke space tailored to its new setting.
Design Elements
Central to the design is the glasses display, mirroring those of the original store to create intimate trying stations. These stations allow multiple customers to try on glasses simultaneously while maintaining privacy—a testament to the brand’s commitment to personalized service. Additionally, silver walls, reminiscent of the original metallic curtain, serve as a gradient backdrop between the vibrant blue floor and creamy ceiling arches.
Aesthetic Palette
The space is characterized by the striking Majorelle Blue floor—a nod to creating an oasis of positive emotions. This vibrant hue extends across various textures, from epoxy resin to lush carpet, providing a dynamic backdrop for silver metallic accents and natural textures. Housed in an 18th-century historical building, the store harmonizes old-world charm with contemporary aesthetics.
Harmony of Old and New
Contrasting futuristic silver walls with natural materials like raffia creates a dialogue between past and present. Raffia, reminiscent of traditional reed roofs, adorns the operational area, complemented by teak wood and woven cane furniture. The inclusion of iconic design pieces, such as the Easy Chair by Pierre Jeanneret, adds a touch of sophistication.
Lighting Design
Lighting plays a pivotal role in enhancing the customer experience. LED lines outline displays, ensuring uniform illumination for optimal try-on sessions. Soft, immersive lighting emanates from illuminated arches and vaults, creating a serene ambiance further enhanced by central luminous spheres.
Emphasis on Experience
The store deviates from conventional eyewear spaces, offering a familiar, inviting environment reminiscent of a serene living room. It fosters social interaction while facilitating intimate exploration—a testament to Lunet’s commitment to emotional connection and customer-centric experiences.
In essence, Lunet Flagship Store redefines the eyewear retail landscape, prioritizing human connection and emotion to transform the glasses-buying journey into a memorable, positive interaction.
